As I described in a previous post, Objectives and Key Results (OKRs) is a goal-setting system which creates alignment within an organisation. In this post, I’ll describe an idea: Objective.Earth, a global repository of OKRs.
This repository would allow organisations and individuals to share their OKRs and find synergies. For example, many organisations and individuals involved in the protection of forests across the world could find new ways to collaborate and help each other.
Not only large organisations such as Google have overall OKRs, but each department, team and employee has their own OKRs. Some of them are set top-down but others bottom-up and horizontally. This means that an employee can decide – or propose – to set herself an OKR to help any other OKR of the organisation. Something similar could happen now between organisations: an employee from an organisation could set an OKR to help an OKR from any other organisation or person.
Let’s define possible market segments to validate it:
- People concerned with climate change willing to do their bit setting their own objectives.
- Organisations who fight climate change and who don’t highly depend on their followers’ donations. This way, not only would they make some of their objectives open, but they could promote OKR.Earth among their followers on social media – without fear that these find other organisations to support.
These organisations could have been started by philanthropists like Bill and Melinda Gates’ foundation – who already use OKRs internally and Gates is going the publish a book on climate change – DiCaprio’s foundation or Al Gore’s.
Another possible organisation who could be interested in this is the United Nations. In fact, we could use the Goal 13 from the UN’s Sustainable Development Goals as Earth’s top OKR:
Objective: Stop Climate Change
Measured by the Key Results:
- Limit the increase in global mean temperature to 2º C above pre-industrial levels by 2050.
- Global net CO2 emissions must drop by 45% between 2010 and 2030, and reach net zero around 2050.
What do you think? Any other market segment to consider?
To sum up, I feel that if more of us used OKRs and made them public, the Earth would be a better place. As the MIT professor Alex Pentland said, “The biggest problem in the world is not global warming, is not war, but how can we organise among ourselves to make good decisions and carry them out.” And I think OKR.Earth might help to coordinate all of us.
Categories: Inspiring ideas